The Interuniversity Master's Degree in Agri-Food Marketing and Entrepreneurship offers advanced, applied training to analyse, plan and execute marketing strategies and entrepreneurial projects in the agri-food sector, with teaching coordinated between the Universidad de La Rioja, the Universidad de Zaragoza, the Universidad Pública de Navarra, the Universitat de Lleida and CIHEAM Zaragoza within the framework of Campus Iberus.
This master's programme was created to respond to the major challenges of a sector that is essential to the economy, food security and sustainability. In an environment marked by changing consumption habits, technological transformation, regulatory demands and new production models, agri-food marketing and entrepreneurship play a strategic role in policy coordination, business decision-making and value creation across the entire food chain. Understanding consumer attitudes and preferences is now key to designing differentiated, competitive products aligned with the new trends in responsible, healthy and sustainable consumption.