Student profile

The Interuniversity Master's Degree in Agri-Food Marketing and Entrepreneurship offers comprehensive, rigorous and up-to-date training, including market research, consumer behaviour, agri-food product design and management, communication and digital marketing, advanced analytics, branding, distribution, logistics and business strategy. Teaching takes place in English in interconnected hybrid classrooms, combining the shared experience of students from the five institutions and fostering collaborative, enriching learning.

In addition, the master's incorporates entrepreneurship as a strategic pillar. Through innovative methodologies, real case studies and mentoring by professionals and organisations in the sector, students acquire the skills needed to identify opportunities, design solid business plans, validate business models and lead viable, innovative entrepreneurial initiatives. Key competencies —creativity, initiative, leadership and decision-making— are developed, which are essential for driving projects with real impact in the agri-food sector.

Why choose this interuniversity master's?

Because it combines the excellence of five prestigious institutions. The combined resources, faculty, collaboration networks and experience of four public universities and CIHEAM Zaragoza offer unique, high-level training.

Because it provides training in a strategic field undergoing profound transformation: the agri-food sector demands professionals capable of tackling challenges such as sustainability, digitalisation, innovation, entrepreneurship and changing consumption habits.

Because it integrates advanced training with a practical focus. It includes real cases, specialised faculty and external internships in leading companies and institutions of the agri-food system.

Because it develops professional competencies in high demand in the agri-food sector, combining mastery of the latest marketing and entrepreneurship tools and methodologies. The result is a versatile, solid profile adapted to the sector's new challenges, with wide-ranging career opportunities.

Because it prepares students to lead high-value projects in a key sector. The master's equips students with a strategic vision to drive innovative solutions to the current and future challenges of the agri-food system.

Admission requirements

The admission applications are managed by the Universidad de la Rioja.

• Before submitting the application, you must sign up in the UR user registry. Once registered, the system will send the username or login to the email account provided during the registration process. If this email is not received, the issue can be reported to soporte@si.unirioja.es
• With the UR username and password (CUASI), you will be able to access the applications needed to submit the admission application and provide the documentation.

Prior requirements

In accordance with Article 18 of Royal Decree 822/2021, of 28 September, establishing the organisation of university education and its quality assurance procedure:

Holding an official Spanish bachelor's degree or equivalent is a requirement for admission to a university master's programme; alternatively, applicants may hold another university master's degree, or qualifications of the same level as the Spanish bachelor's or master's degree issued by universities and higher education institutions of an EHEA country that grant access to master's studies in that country.

Likewise, holders of qualifications from education systems outside the EHEA that are equivalent to a bachelor's degree may be admitted to a university master's programme of the Spanish university system without needing official recognition (homologación) of their qualification, although the university must verify the level of training it represents, provided that the qualification grants access to postgraduate studies in the country where it was issued. In no case will admission through this route imply official recognition of the applicant's previous qualification or its recognition for any purpose other than pursuing the master's studies.

Likewise, in accordance with the first additional provision of the aforementioned Royal Decree concerning the validity of official university qualifications under the pre-EHEA system:

Holders of an official Spanish Licenciado/a, Arquitecto/a or Ingeniero/a degree may be admitted to university master's programmes.

Holders of an official Diplomado/a, Arquitecto/a Técnico/a or Ingeniero/a Técnico/a degree may be admitted to university master's programmes; the university, in the exercise of its autonomy, may require bridging courses if academically necessary.

The academic committee will assess the academic transcript, verifying that applicants have prior training of 18 ECTS in Business Management and Marketing. Of this training, at least 6 ECTS must be in Marketing. If not, it may be completed through the bridging courses included at the start of the master's

Specific requirements

The Interuniversity Master's Degree in Agri-Food Marketing and Entrepreneurship is aimed at university graduates wishing to specialise in the application of marketing, innovation and entrepreneurship strategies in the agri-food sector. Graduates in the following branches of knowledge may be admitted to the master's without bridging courses:

 

Profile 1. Degrees in the agri-food field and in engineering applied to food:	Bachelor's degree in Agronomic Engineering, Agricultural Engineering or Agri-Food Engineering. Bachelor's degree in Food Science and Technology. Bachelor's degree in Oenology. Technical Agricultural Engineering or equivalent qualifications under previous regulations. Other engineering degrees related to the production and processing of agri-food products.
Profile 2. Degrees in the fields of business, marketing and economics:	Bachelor's degree in Business Administration and Management. Bachelor's degree in Marketing. Bachelor's degree in Economics. Bachelor's degree in Finance and Accounting. Double degree including any of the above qualifications. Equivalent Licenciatura degrees under previous academic systems.
Profile 3. Degrees related to entrepreneurship and business innovation:	Bachelor's degree in Entrepreneurship and Business Management. Bachelor's degree in Commerce. Bachelor's degree in International Relations with a business specialisation. Other qualifications certifying training in business management and innovation. Other university graduates who, although not falling into the above categories, can demonstrate an academic or professional link with the agri-food sector or the field of marketing and entrepreneurship may also be admitted. Admission in these cases will be subject to assessment by the programme's academic committee. The master's programme direction, by delegation of the academic committee, will assess the academic transcript of students applying for admission, verifying that they have prior training of 18 ECTS in Business Management and Marketing. Of this training, at least 6 ECTS must be in Marketing. This prior training may be completed through the bridging courses included in the master's programme report.

Language requirements and other admission criteria

Accreditation of a minimum level of English proficiency equivalent to B2, in accordance with the Common European Framework of Reference for Languages, is required.

For non-Spanish-speaking international students, knowledge of Spanish at B1 level is recommended for reading some bibliography, planned technical visits and interviews in Spanish.

Criteria for allocating places

The body responsible for admission to this master's is the Master's Academic Committee of the Escuela de Máster y Doctorado.

Allocation of places and selection criteria.

Each year, the number of new places offered for each master's programme at the Universidad de La Rioja will be established, in accordance with the cap set in the verification report, as well as the percentage of these places reserved for students with a disability of 33% or more, students with permanent special educational needs associated with personal circumstances of disability, and elite or high-performance athletes.

The body responsible for admission to this master's is the Master's Academic Committee of the Escuela de Máster y Doctorado, with the following composition:

• The General Coordinator of the degree (coordinator from the Universidad de la Rioja, the university responsible).
• The Internal Coordinators of the master's for each participating institution, appointed in accordance with the mechanisms established by the corresponding university and, where applicable, the Instituto Agronómico Mediterráneo de Zaragoza (CIHEAM Zaragoza).
• A student representative, elected by and from among the students.
• A head of the Academic Area, who will participate with the right to speak but not to vote.

However, applications will be decided by the Master's Programme Direction by delegation of the Master's Academic Committee.

As a general rule, when the number of admission applications meeting the established requirements exceeds the number of places offered for each quota, the Master's Academic Committee, following the procedure established by the University, will define and publish SELECTION CRITERIA which, in any case, will take into account the following general criteria:

- Academic transcript (100%).

The aforementioned selection criteria will be published before the start of the admission period for the information of candidates.

The master's offers a total of 25 new places distributed among the four universities belonging to the Campus de Excelencia Iberus and CIHEAM Zaragoza.  When submitting their pre-enrolment at the Universidad de La Rioja, students will indicate which university or centre they wish to have as their reference.

The 5 students from each institution with the highest scores will be admitted. If the number of students is not filled at any of the institutions, the applicant with the highest score among those on the waiting lists of the other institutions will be admitted.

Bridging courses.

Profile of students required to take bridging courses

1. Admitted applicants with prior training of 18 ECTS in Business Management and Marketing will not be required to take bridging courses.
2. Admitted applicants who do not meet the requirement in section a), but have at least 6 ECTS in Marketing, must complete their training by passing the bridging courses determined by the master's programme direction. These bridging courses are defined below in 4 subjects:

• Fundamentals of marketing and market analysis for the agri-food sector (3 ECTS)
• Operational marketing in the agri-food sector (3 ECTS)
• Fundamentals of agri-food business management (3 ECTS)
• Fundamentals of accounting and finance for agri-food businesses (3 ECTS)

The academic committee will assess the academic transcript, verifying that applicants have prior training of 18 ECTS in Business Management and Marketing. Of this training, at least 6 ECTS must be in Marketing. If not, it may be completed through the bridging courses included at the start of the master's.

Access, pre-enrolment and registration 2026-2027

Admission to the Master's in Agri-Food Marketing and Entrepreneurship is carried out through the coordinating university: Universidad de la Rioja

Ordinary period for the Master's in Agri-Food Marketing and Entrepreneurship

Admission application and submission of supporting documentation: 16 to 26 March 2026

1st admission list: Publication of provisional lists: 16 April 2026

Corrections and/or appeals to provisional lists: until 21 April 2026

Publication of final lists: 27 April 2026
Registration: 28-29 April 2026

2nd admission list: 30 April 2026
Registration 2nd list: 4-5 May 2026

3rd admission list: 6 May 2026
Registration 3rd list: 7-8 May 2026

4th admission list: 13 May 2026
Registration 4th list: 14-15 May 2026

Period for applicants for grants under the Programa de Cooperación Universitaria al Desarrollo (C.U.D.)

• Admission application and submission of supporting documentation: 10 to 30 April 2026
• Publication of provisional lists of applications admitted and excluded from processing: 14 May 2026
• Appeals against the provisional lists: 15 to 21 May 2026
• 1st provisional admission list: 26 May 2026
• Appeals against the provisional list of allocated places: 27 to 29 May 2026
• Publication of the final admission list: 2 June 2026
• Registration 1st admission list: 2 to 5 June 2026
• 2nd admission list: 16 June 2026
• Registration 2nd list: 16 to 17 June 2026